behind the metrics

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Placeholder Person analyzing six data dashboards on wall-mounted screens, each displaying charts and visualizations, symbolizing metric overload and strategic clarity. He is trying to weed out misleading business metrics

Behind the Metrics: The Metric That Wasn’t

Not every number deserves a seat at the strategy table.In a world flooded with dashboards, KPIs, and performance reports, it’s easy to mistake motion for meaning. This post is about the metric that wasn’t—the number that looks important, gets repeated, and even influences decisions, but ultimately misleads. Let’s weed out misleading business metrics. What Is […]

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Placeholder Net Promoter Score gauge showing a high score of 96, with color-coded zones for detractors, passives, and promoters, symbolizing customer loyalty and satisfaction.

Behind the Metrics: Net Promoter Score (NPS)

Not all metrics speak for your customers—NPS does.Net Promoter Score is one of the few metrics that captures sentiment, loyalty, and brand health in a single number. But it’s often misused, misinterpreted, or siloed. When applied strategically, NPS becomes a powerful tool for aligning customer experience with business outcomes. What Is Net Promoter Score? NPS […]

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Placeholder Bold red graphic with the words “Gross Margin” in distressed capital letters, symbolizing financial performance and profitability in business strategy.

Behind the Metrics: Gross Margin

Gross margin isn’t just a financial metric—it’s a strategic lens. It reveals how much value you retain after delivering your product or service, and it’s often misunderstood or oversimplified. Whether you’re modeling beverage distribution, advising nonprofits, or scaling a service business, gross margin is the foundation of sustainable growth. What Is Gross Margin? Gross margin […]

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