Metrics don’t work in isolation—and neither should your strategy.Every business tracks numbers. But few build a metric stack that’s truly aligned: one that connects acquisition to retention, margin to mission, and dashboards to decisions. This post explores how to align your metrics so they reinforce—not confuse—your strategic goals. What Is a Metric Stack? A metric […]
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Not every number deserves a seat at the strategy table.In a world flooded with dashboards, KPIs, and performance reports, it’s easy to mistake motion for meaning. This post is about the metric that wasn’t—the number that looks important, gets repeated, and even influences decisions, but ultimately misleads. Let’s weed out misleading business metrics. What Is […]
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Not all metrics speak for your customers—NPS does.Net Promoter Score is one of the few metrics that captures sentiment, loyalty, and brand health in a single number. But it’s often misused, misinterpreted, or siloed. When applied strategically, NPS becomes a powerful tool for aligning customer experience with business outcomes. What Is Net Promoter Score? NPS […]
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Gross margin isn’t just a financial metric—it’s a strategic lens. It reveals how much value you retain after delivering your product or service, and it’s often misunderstood or oversimplified. Whether you’re modeling beverage distribution, advising nonprofits, or scaling a service business, gross margin is the foundation of sustainable growth. What Is Gross Margin? Gross margin […]
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When growth masks erosion, churn is the metric that tells the truth. Whether you’re running a subscription service, managing a distributor portfolio, or advising a nonprofit, churn rate reveals how well you’re retaining the value you’ve already earned. It’s not just a customer metric—it’s a strategic signal. What Is Churn Rate? Churn rate measures the […]
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Continuing Our Series… In our Behind the Metrics series, we’ve explored CAC, LTV, ROAS, and Conversion Rate — each offering a lens into customer economics and campaign performance. Now we turn to ROI, the granddaddy of financial metrics. It’s simple, powerful, and often oversimplified. Let’s unpack it. What Is ROI? Return on Investment (ROI) measures […]
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Continuing Our Series… In our Behind the Metrics series, we’ve explored CAC, LTV, and ROAS — each offering a lens into customer economics and campaign efficiency. Now we turn to Conversion Rate, a deceptively simple metric that reveals how well your digital experience turns interest into action. What Is Conversion Rate? Conversion Rate measures the […]
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Continuing Our Series… In our Behind the Metrics series, we’ve explored CAC and LTV — two pillars of customer economics. Now we turn to Return on Ad Spend, a metric that marketers love for its simplicity but often overlook in strategic context. Let’s unpack what it really tells us. What Is ROAS? Return on Ad […]
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Continuing our Behind the Metrics series, we’re diving into another foundational concept: Lifetime Value (LTV). If Customer Acquisition Cost (CAC) tells us what it takes to win a customer, LTV reveals what that customer is truly worth over time. Together, they shape the economics of sustainable growth. What Is LTV? Lifetime Value estimates the total […]
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📈 Introducing: Behind the Metrics In today’s data-driven world, metrics are everywhere — dashboards, reports, pitches, campaigns. But behind every number is a story. A strategy. A decision. And sometimes, a blind spot. Behind the Metrics is a new recurring series that demystifies the numbers that drive business decisions. Each article breaks down one key […]
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