Behind the Metrics

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Behind the Metrics: Return on Ad Spend (ROAS)

Continuing Our Series… In our Behind the Metrics series, we’ve explored CAC and LTV — two pillars of customer economics. Now we turn to Return on Ad Spend, a metric that marketers love for its simplicity but often overlook in strategic context. Let’s unpack what it really tells us. What Is ROAS? Return on Ad […]

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Placeholder Business dashboard illustrating customer lifetime value metrics with charts, dollar signs, and user engagement icons LTV

Behind the Metrics: Lifetime Value (LTV)

Continuing our Behind the Metrics series, we’re diving into another foundational concept: Lifetime Value (LTV). If Customer Acquisition Cost (CAC) tells us what it takes to win a customer, LTV reveals what that customer is truly worth over time. Together, they shape the economics of sustainable growth. What Is LTV? Lifetime Value estimates the total […]

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Placeholder Stylized business dashboard displaying customer acquisition cost CAC metrics with graphs, dollar signs, and user icons

Behind the Metrics: Customer Acquisition Cost (CAC)

📈 Introducing: Behind the Metrics In today’s data-driven world, metrics are everywhere — dashboards, reports, pitches, campaigns. But behind every number is a story. A strategy. A decision. And sometimes, a blind spot. Behind the Metrics is a new recurring series that demystifies the numbers that drive business decisions. Each article breaks down one key […]

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